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Free Tools

Free planning tools for startups and small businesses

Pick the exact question you need answered and get a practical next step in under 60 seconds.

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App Idea Validator

Answer 5 quick questions to score your idea across market demand, build complexity, and monetization potential - free, no signup required.

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Planning & Strategy

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Project Cost Estimator

Select your project type, key features, and timeline to receive an instant budget range - no signup required.

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Planning & Strategy

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Website Speed Test

Enter any URL to get a scored performance report with Core Web Vitals, Lighthouse scores, and prioritized fixes - free, no signup.

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Performance

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Website Modernization Checker

Enter your URL to scan for outdated design, missing mobile responsiveness, weak CTAs, and security issues - free, no signup.

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Performance

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Local SEO Audit

Enter your business name, city, and website to get a local SEO score with directory gaps, missing schema, and keyword suggestions - free, no signup.

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SEO

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SEO ROI Calculator

Enter your organic traffic, conversion rate, and SEO budget to see a 12-month revenue projection, payback period, and compounding ROI - free, no signup.

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SEO

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MVP Scope Generator

Describe your app idea in plain English and get an instant prioritized feature list split into Must-Have vs. Nice-to-Have - free, no signup.

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Planning & Strategy

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Mobile vs. Web App Decision Tool

Answer 6 quick questions about your audience, budget, and use case to get a personalized recommendation - mobile app, web app, or both - with cost estimates.

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Planning & Strategy

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Tech Stack Recommender

Answer 5 questions about your project, team, and priorities to get a personalized tech stack recommendation with pros, cons, and rationale - free, no signup.

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Planning & Strategy

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Technical Debt Scorecard

Answer 10 yes/no questions about your codebase to get a risk score, category breakdown, and prioritized recommendations - free, no signup.

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Planning & Strategy

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Google Business Profile Grader

Answer 19 quick questions to score your Google Business Profile across photos, reviews, hours, categories, and posts - with prioritized fixes. Free, no signup.

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SEO

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Website Redesign ROI Calculator

Enter your traffic, conversion rate, and deal value to see projected revenue lift, payback period, and cost of waiting - free, no signup.

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Planning & Strategy

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Small Business Website Cost Calculator

Pick your industry, website type, and features to get an instant price range tailored to small businesses - free, no signup.

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Planning & Strategy

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Website RFP Generator

Answer 8 questions about your project and get a structured RFP ready to send to agencies - copy to clipboard or download as PDF. Free, no signup.

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Planning & Strategy

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Website Launch Checklist

30+ checks across SEO, performance, security, legal, and analytics. Check off items and get a real-time readiness score before you go live - free, no signup.

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Planning & Strategy

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WordPress vs Custom Website Quiz

Answer 7 quick questions about your budget, team, and goals to get a personalized recommendation - WordPress, custom, or either - with pros, cons, and cost comparison.

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Planning & Strategy

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Website Maintenance Cost Calculator

Pick your platform, site size, traffic, and services to get an instant monthly maintenance cost estimate - free, no signup.

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Planning & Strategy

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Landing Page Grader

Enter your landing page URL to get a scored conversion report across headlines, CTAs, trust signals, and technical checks - free, no signup.

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Performance

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Business Name & Domain Checker

Enter your business name to check domain availability across 5 TLDs (.com, .io, .co, .net, .org), social media handles, and trademark conflicts - free, no signup.

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Planning & Strategy

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Meta Tag & Open Graph Checker

Check your meta tags, Open Graph, and Twitter Cards with visual previews of how your page appears on Google, Facebook, Twitter, and LinkedIn - free, no signup.

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SEO

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Freelancer vs Agency Quiz

Answer 8 questions about your project, budget, and risk tolerance to get a personalized recommendation - freelancer or agency - with cost comparison. Free, no signup.

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Planning & Strategy

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Conversion Rate Benchmarker

Enter your conversion rate, industry, and traffic source to see your percentile ranking, revenue gap, and top fixes - free, no signup.

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Performance

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SaaS Churn Rate Calculator

Calculate your SaaS churn rate, revenue impact, LTV, and what reducing churn by 1% would save - with 12-month projections. Free, no signup.

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Planning & Strategy

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Website Accessibility Checker

Enter any URL to scan for common WCAG 2.1 accessibility issues across images, forms, navigation, color, and ARIA - with prioritized fixes. Free, no signup.

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Performance

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Dental Website Grader

Answer 20 questions to grade your dental website across patient experience, trust, services, local SEO, and technical quality - with prioritized fixes. Free, no signup.

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Design

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Automation ROI Calculator

Enter your manual workflows, time spent, and costs to see annual savings, payback period, and 3-year ROI - free, no signup.

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Planning & Strategy

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Brand Color & Contrast Checker

Enter your brand colors to check WCAG contrast ratios, see color blindness simulations, and get specific fix suggestions - free, no signup.

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Design

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SaaS Pricing Page Grader

Answer 15 questions to score your SaaS pricing page across plan structure, trust, UX, conversion elements, and transparency - free, no signup.

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Design

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Website Downtime Cost Calculator

Enter your revenue, traffic, and uptime to calculate hourly and annual downtime costs with uptime comparison and recommendations - free, no signup.

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Planning & Strategy

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Website Carbon Calculator

Enter any URL to calculate your website's carbon footprint per page view, see page weight breakdown, and get optimization tips - free, no signup.

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Performance

Choose the right tool by job-to-be-done

These tools are intentionally narrow. They help founders, operators, and small teams answer one planning question quickly, then decide what to do next with more confidence.

Planning & Strategy

Use these when you need help sizing scope, pressure-testing an idea, choosing a platform, or prioritizing what to build first.

17 tools

Performance

Use these when your site already exists and you need a faster path to diagnosing speed, modernization, or delivery risk.

6 tools

SEO

Use these when local visibility, Google Business Profile quality, or on-page local search signals need a quick audit.

4 tools

Design

Use these when product direction depends on interface choices, UX clarity, or structured visual systems.

3 tools

How teams usually use these tools

1. Get a fast answer

Use a focused tool to narrow one decision: budget, stack, MVP scope, mobile vs web, speed, or local SEO readiness.

2. Compare tradeoffs

Most outputs are directional, not absolute. The value is in seeing which constraints matter before a build starts.

3. Turn the answer into a plan

Once the decision is clearer, teams use the result to scope a sprint, shortlist options, or prepare a better brief.

Questions about the free tools

Are these tools free?

Yes. The planning tools are free to use and do not require a sales call to get an answer.

How accurate are the results?

They are designed to be directional and useful for scoping, prioritization, and early decision-making - not legal, financial, or engineering guarantees.

Who are these tools for?

Mostly founders, SMB operators, and teams making website, MVP, SaaS, or local-growth decisions without a full in-house product org.

What should I do after using one?

Use the output to refine your scope, compare options, or brief a team. If the decision still feels messy, that usually means the project needs tighter constraints, not more guesswork.

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