Free local SEO audit tool

This tool scans your website for the signals Google uses to rank businesses in local search - the local pack, Google Maps, and "near me" queries. It runs 23 local SEO checksacross five categories, gives you a 0-100 score and an A-F grade, and - most importantly - hands you a prioritized list of fixes ranked by impact and effortso you know exactly what to do first. It goes beyond generic SEO checkers by focusing only on what moves local rankings. Free, no signup, no limits.

You can run a full local SEO audit in under 30 minutes. Use the tool above for the website portion, then work through these seven steps to cover everything Google looks at:

1. Scan your website signals.Run your homepage and top service pages through the audit above to score localized titles, H1s, LocalBusiness schema, NAP, and click-to-call links.
2. Audit your Google Business Profile.Confirm it's claimed and complete - correct primary category, accurate hours, fresh photos, services, and a keyword-rich description.
3. Verify NAP consistency everywhere.Your Name, Address, and Phone must be identical - down to the punctuation - across your site, GBP, and every directory.
4. Check your directory citations.Make sure you're listed on Google, Yelp, Apple Maps, Bing Places, Facebook, and the directories specific to your industry.
5. Review your review profile.Look at review volume, average rating, recency, and your response rate on Google and third-party sites.
6. Evaluate local content and keywords.Confirm you target "[service] in [city]" and "near me" queries with dedicated service-area pages and genuine local content.
7. Prioritize and fix the biggest gaps.Work top-down through your ranked fix list: GBP and NAP first, then schema and citations, then reviews and content.

46% of all Google searches have local intent.When someone searches "dentist near me" or "plumber in Austin," Google prioritizes businesses with strong local signals. If your website isn't optimized for local search, you're invisible to nearly half of potential customers.

The numbers compound:76% of people who search for a local business visit within 24 hours, and 28% of those searches result in a purchase. Local SEO isn't about vanity metrics - it's about getting customers through your door.

The three pillars of local SEO are relevance (does your website match the search?), distance (how close are you?), and prominence (how well-known is your business online?). This audit checks all three.

78% of mobile local searches lead to an offline purchase (Synup, 2026). Google's local algorithm weighs these eight factors when deciding which businesses appear in the Local Pack and Maps results:

1. Google Business Profile optimization - completeness, categories, photos, posts, and Q&A activity (GBP help center)
2. NAP consistency - identical Name, Address, Phone across your website, GBP, and all directory listings
3. Customer reviews - volume, recency, rating, and response rate on Google and third-party platforms
4. Local content - city-specific pages, local case studies, and community-relevant content
5. Citation coverage - listings on major directories (Yelp, BBB, Apple Maps) and industry-specific platforms
6. Mobile UX - fast load times, click-to-call buttons, and mobile-friendly navigation
7. Schema markup - LocalBusiness, OpeningHoursSpecification, and GeoCoordinates structured data
8. AI visibility - in 2026, AI Overviews appear in local search results. Businesses with structured data and clear service descriptions are more likely to be cited in AI-generated answers

For a complete local SEO strategy guide, read our local SEO guide for small businesses. For keyword research specific to local markets, see our keyword research guide. For a deeper framework on local ranking factors, see Moz's local SEO guide.

80-100 (A/B): Strong foundation. Focus on review generation, fresh GBP posts, and content depth to defend your position.

65-79 (C): Solid but leaking opportunities. Close the gaps in schema or citation consistency first.

50-64 (D): Multiple ranking factors need attention. Prioritize GBP, then NAP and schema, then citations.

Below 50 (F): Your business is likely invisible in local search. Start with a complete GBP setup and on-page NAP, then work down your fix list.

If you run local SEO for clients, this tool is a fast way to scope work and qualify prospects. It's free with no usage limits, so you can audit as many sites as you need during sales calls, onboarding, or quarterly reviews.

• Pre-fill an audit by URL.Append ?business=Name&city=City&url=site.comto this page to load a client's audit instantly, then copy the result link to drop into a proposal or report.
• Lead with the priority fixes.The ranked fix list turns a raw audit into a clear, sellable action plan a client can understand in seconds.
• Use the directory + keyword outputas the starting backlog for a local SEO engagement.

Need to handle audits at scale, build a white-label dashboard, or wire local SEO data into your own reporting? That's exactly the kind of internal tool we build -talk to our engineers.