Landing page grader: is your page built to convert?
Enter your landing page URL to get a scored conversion report with headline, CTA, trust, and technical checks.
We fetch and analyze your page's HTML. No data is stored.
What the landing page grader checks
This tool fetches your landing page HTML from edge servers and runs 18 automated checks across five conversion-critical categories. Unlike generic SEO tools, it focuses specifically on the elements that determine whether visitors convert - not just whether Google can index the page.
Headline & value proposition
Checks whether your H1 is present, the right length, and supported by a subheadline. Visitors decide in 5 seconds whether to stay - your headline is the deciding factor.
Calls-to-action
Verifies that CTA buttons are present, visible above the fold, and use specific action language. "Get your free quote" converts 3x better than "Submit".
Trust & social proof
Scans for testimonials, trust badges, client logos, and specific social proof numbers. Visitors need reasons to believe you before they convert.
Page structure & UX
Evaluates mobile viewport, content depth, heading hierarchy, and image alt text. A well-structured page guides visitors through your offer and works on every device.
Technical performance
Checks HTTPS, render-blocking scripts, and SEO meta tags. A slow or insecure page kills conversions before visitors even read your headline.
How the conversion score works
When you enter a URL, our scanner fetches the page HTML from edge servers and runs 18 automated checks across five categories. Each check is weighted by its proven impact on landing page conversion rates. The overall score is a weighted average of all category scores.
What we check and why
| Category | Weight | What it measures |
|---|---|---|
| Headline & Value Proposition | 25% | Can visitors understand your offer in 5 seconds? |
| Calls-to-Action | 25% | Is there a clear, visible next step? |
| Trust & Social Proof | 20% | Do visitors have reasons to believe you? |
| Page Structure & UX | 15% | Is the page well-organized and mobile-friendly? |
| Technical Performance | 15% | Does the page load fast and work securely? |
What makes a high-converting landing page
The highest-converting landing pages share four traits: (1) A headline that communicates the value proposition in under 10 words. (2) A CTA button visible without scrolling, with specific action text - "Get your free quote" beats "Submit". (3) Social proof - testimonials, logos, or specific numbers that build trust. (4) Fast load time - every 1-second delay reduces conversions by 7%.
Average conversion rates by industry
| Industry | Average landing page conversion rate |
|---|---|
| SaaS / Software | 3–5% |
| E-commerce | 2–4% |
| Healthcare | 3–6% |
| Legal services | 4–7% |
| Real estate | 2–4% |
| Financial services | 3–5% |
| Education | 4–8% |
Frequently asked questions
- What does the landing page grader check?
- 18 automated checks across five categories: headline and value proposition, calls-to-action, trust and social proof, page structure and UX, and technical performance. Each check is weighted by its proven impact on conversion rates.
- What is a good landing page score?
- 80 or above (A or B grade) indicates a strong landing page. 65–79 (C grade) means meaningful improvements are needed. Below 65 means critical conversion elements are missing - headline clarity, visible CTAs, or social proof.
- How is this different from a PageSpeed test?
- PageSpeed measures technical load performance. This grader measures conversion elements - whether your headline is clear, your CTA is visible above the fold, and whether you have social proof. Both matter, but for different reasons.
- What is the most important landing page element?
- A clear headline and a visible CTA above the fold. These two elements account for 50% of the score because they determine whether visitors understand your offer and know what to do next.
- Can it grade any type of page?
- Yes, but the scoring is optimized for conversion-focused pages like product pages, service pages, and lead generation pages. Blog posts and informational pages will naturally score lower on CTA and trust signals.
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