Google Business Profile grader: how complete is your listing?
Answer 19 quick questions to get a scored report with prioritized fixes for photos, reviews, hours, and posts.
What this Google Business Profile grader checks
This tool evaluates your Google Business Profile across the five categories that most impact your local search visibility. Each category is weighted based on its effect on rankings and customer conversions.
Profile basics (20%)
Verification status, business description quality, category selection, and whether you've listed your products or services.
Photos & visuals (20%)
Logo, cover photo, total photo count, and whether you're uploading fresh photos regularly. Businesses with 100+ photos get 520% more calls.
Reviews & reputation (25%)
Total review count, average star rating, response rate, and recency. Reviews are the heaviest-weighted category because they're a top-3 local ranking factor.
Hours, contact & posts (35%)
Accurate hours, holiday updates, complete contact info, messaging, post frequency, and post type variety. Active profiles consistently outrank dormant ones.
Why your Google Business Profile matters
Your Google Business Profile is your most important local marketing asset. It controls how your business appears in Google Search, Google Maps, and the Local Pack — the map results that appear at the top of local searches. For most local businesses, GBP drives more phone calls, direction requests, and website visits than any other channel.
The data backs this up: Businesses with complete profiles are 70% more likely to attract location visits and 50% more likely to lead to a purchase. Yet most businesses leave their profile incomplete or dormant, missing easy wins that competitors capitalize on.
Google evaluates your profile on completeness (are all fields filled?), activity (are you posting and responding?), and reputation (do customers trust you?). This grader checks all three.
Google Business Profile optimization checklist (2026)
| Action | Why it matters | Priority |
|---|---|---|
| Verify your profile | Required for Local Pack and Maps visibility | Critical |
| Add 3-5 categories | Determines which searches your profile appears for | Critical |
| Write a 750-char description | Helps Google match your business to search queries | High |
| Upload 20+ photos | More photos = more clicks, calls, and direction requests | High |
| Get 20+ reviews | Reviews are a top-3 local ranking factor | High |
| Respond to all reviews | Builds trust and signals active management to Google | High |
| Post weekly | Fresh posts appear in your listing and signal activity | Medium |
| Update holiday hours | Prevents "closed" warnings that drive customers away | Medium |
Frequently asked questions
- What is a Google Business Profile?
- A Google Business Profile (formerly Google My Business) is a free listing that controls how your business appears on Google Search and Google Maps. It displays your name, address, phone, hours, photos, reviews, and posts. An optimized profile is critical for appearing in the Local Pack — the map-based results at the top of local searches.
- How do I optimize my Google Business Profile?
- Focus on five areas: complete every field (description, categories, hours, phone, website), add 20+ high-quality photos, actively request and respond to reviews, post weekly updates and offers, and keep hours accurate for holidays. Profiles that are 100% complete get 7x more clicks.
- How many photos should my profile have?
- Aim for 20+ photos at minimum. Google's data shows businesses with 100+ photos get 520% more calls and 2,717% more direction requests than average. Include your logo, cover photo, interior, exterior, team, products, and customer interactions. Upload new photos every month.
- How do I get more Google reviews?
- Ask every satisfied customer for a review. Send a follow-up email or text within 24 hours with a direct link to your review page. Respond to every review within 48 hours. Businesses that respond to reviews earn 12% more reviews on average.
- How often should I post on Google Business Profile?
- Post at least once per week. Google Business posts expire after 7 days, so weekly posting ensures your profile always has fresh content. Use a mix of Updates, Offers, and Events. Posts with photos get significantly more engagement.
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